Privacy Policy

ICE Media Limited – Privacy Policy

Revision date: August 2019

Our policy

This website is operated by ICE Media Limited and has been created to provide access to and information about our online video education products, mobile applications and related services. This Privacy Policy sets forth ICE Media Limited’s policy with respect to information, including personally identifiable data (“PID”), collected from visitors to the website.

The information we collect

We collect PID from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to one of our surveys, register for access to our products or use certain services. 

By voluntarily providing us with PID, you are consenting to our use of it in accordance with this Privacy Policy. If you provide PID, you acknowledge and agree that such PID may be transferred from your current location to the offices and servers of ICE Media Limited and the authorised third parties referred to herein located in the United Kingdom.

Non-identifiable data

When you interact with ICE Media Limited through the website, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. ICE Media Limited may store such information itself or such information may be included in databases owned and maintained by ICE Media Limited affiliates, agents or service providers. We may use such information and pool it with other information to track, for example, the total number of visitors to our site, the number of visitors to each page of our site, and the domain names of our visitors’ Internet service providers. It is important to note that no PID is available or used in this process.

Use of cookies

In operating the website, we may use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our products and services gives to your browser when you access our website. Our cookies help provide additional functionality and help us analyse product and service usage more accurately. For instance, our site may set a cookie on your browser that allows you to access the products and services without needing to remember and then enter a password more than once during a visit. In all cases in which we use cookies, we will not collect PID except with your permission. On most web browsers, you will find a “Help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the product and service features.

Aggregated PID

In an ongoing effort to better understand and serve the users of our products, ICE Media Limited often conducts research on its customer demographics, interests and behaviour, based on the PID and other information provided to us. This research may be compiled and analysed on an aggregate basis, and ICE Media Limited may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. ICE Media Limited may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.

How we use your PID and other information

ICE Media Limited uses the PID you provide in a manner that is consistent with this Privacy Policy. If you provide PID for a certain reason, we may use the PID in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the PID you provide to answer your question or resolve your problem. Also, if you provide PID in order to obtain access to our products and services, we will use your PID to provide you with access to such services and to monitor your use of such services. 

ICE Media Limited may also use your PID and other personally non-identifiable information collected by us to help us improve the content and functionality of our products and services, to better understand our users and to improve the products and services. ICE Media Limited and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.

If ICE Media Limited intends on using any PID in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the PID is collected.

Third-party advertising partners

We use third-party service providers to serve advertisements on our behalf across the Internet. These advertising service providers may collect non-identifiable information about your visits to our website and your interactions with our products and services. Such non-identifiable information does not include your name, address, email addresses or other personal information. The information is collected through the use of cookies and pixel tags (also known as action tags), which is the industry-standard technology used by most major websites. In addition to the information about your visits to our website, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from ICE Media Limited.

Our disclosure of your PID and other information

ICE Media Limited is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your PID with certain third parties without further notice to you, as set forth below:

Business transfers

As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganisation, dissolution or similar event, PID may be part of the transferred assets.

Related companies

We may also share your PID with our subsidiary or related companies for purposes consistent with this Privacy Policy.

Agents, consultants and related third parties

ICE Media Limited, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.

Legal requirements

ICE Media Limited may disclose your PID if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of ICE Media Limited, (iii) act in urgent circumstances to protect the personal safety of users of our products and services or the public, or (iv) protect against legal liability.

Your options

You can visit the Site without providing any PID. If you choose not to provide any PID, you may not be able to use certain Services.


This Privacy Policy does not apply to any PID collected by ICE Media Limited other than PID collected through this site its products and services. This Privacy Policy shall not apply to any unsolicited information you provide to ICE Media Limited through the website or through any other means. This includes but is not limited to information posted to any public areas of the website, such as forums, any ideas for new products or modifications to existing products and other unsolicited submissions. All unsolicited information shall be deemed to be non-confidential and ICE Media Limited shall be free to reproduce, use, disclose and distribute such unsolicited information to others without limitation or attribution.


ICE Media Limited does not knowingly collect PID from children under the age of 13. If you are under the age of 13, please do not submit any PID through the Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide PID through the website without their permission. If you have reason to believe that a child under the age of 13 has provided PID to ICE Media Limited through the website, please contact us and we will endeavour to delete that information from our databases.


ICE Media Limited takes reasonable steps to protect the PID provided via the website from loss, misuse and unauthorised access, disclosure, alteration or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the website may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing any PID to ICE Media Limited via the Internet.

Other Terms and Conditions

Your access to and use of this website and its related products and services is subject to our Terms and Conditions, which are available on the website.

Changes to this Privacy Policy

The products and services and our business may change from time to time. As a result, at times it may be necessary for ICE Media Limited to make changes to this Privacy Policy. ICE Media Limited reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any PID. This Privacy Policy was last updated on the date indicated above. Your continued use of the products and services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Updating PID

To keep your PID accurate, current and complete, please contact us via the contact link on the website or at our registered office address:

Unit F7

Lynch Lane Offices

Lynch Lane